Lea Michele Gets Fun & Flirty As The New Face Of Candie’s

Posted on 22nd February 2012 in Fun

Earlier this month it was announce that Glee star Lea Michele was named the new spokeswoman for the Candies Spring 2012 campaign, following in the footsteps of past spokeswomen such as Britney Spears, Fergie and Vanessa Hudgens.

Candies is such an iconic brand and I am so happy to be working with them, she says.

The trendy clothing amp; footwear firms new campaign is called, Hangin At Home, and Lea explains the idea behind the new ads.

She says, The concept for the new Candies at Kohls campaign is about enjoying being at home, feeling relaxed, comfortable and happy.

The new ads feature Lea in her own environment and gives fans and consumes an idea of her every day life with photos of her hanging by the pool, relaxing in bed and causing more than a little stir in the kitchen.

Lea, when asked which one of the past campaigns was her favorite, reveals, Britney Spears is definitely my favorite past Candies girl, her campaigns were gorgeous.

Candies shoes are sold exclusively at Kohls Department Stores across the US; and Leas new ads will start rolling out in the March issues of such magazines as Seventeen, Cosmo and Teen Vogue.

Check out the full Candies Collection at Kohls.com!

Check out more pics of Lea from her Candies campaign after the behind-the-scenes video from her photoshoot.

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Reduce, reuse and have fun, too

Posted on 22nd February 2012 in Fun

I used to be the sort of mom who strung Mylar balloons with ribbon strings for my sons birthday parties. For each of his eight years, I handed out goody bags stuffed with candy and 99 Cents Only Store toys. I bought cakes topped with plastic decorations. I served junk food and Capri Suns. I was oblivious to the mounds of waste I was generating. I just wanted to throw the perfect party.

This year, I decided on something different. For my sons ninth, trash was the enemy. The goal: a party that generates zero garbage. There would be no Slinkies or wax candy mustaches. And Mylar? That was definitely out.

Throwing a zero-waste party was a challenge. Im not going to lie. Certain items just werent possible to eliminate, and the party needed to seem just as fun and normal as any of the previous birthday blowouts Ive thrown. Its one thing to live environmentally conscious myself. Its another thing to ask parents I didnt know well to be part of the experiment, or to include my son, who splits his time between my house and his dads, where recycling isnt as big a priority.

The party was a two-parter. The first half was at Go Kart World in Carson, followed by an all-you-can-eat feast at my house. Invitations were sent electronically via Evite.com. I declined the print invitations offered by Go Kart World, as well as the goody bags that were part of a party package that included race-track rides, arcade tokens, pizza lunch and cake.

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IRX 2012: PREVIEW: Interview with Chris Conway of Asda and Lee Behan of …

Posted on 21st February 2012 in Retailing

In our latest preview of one of our major events of the year, Internet Retailing Expo (IRX 2012), we asked Chris Conway of Asda and Lee Behan of Publicis Blueprint how digital brand zones have helped lift sales at Asda.com. The two will be speaking at the Customer Experience Conference on March 22, the second day of the free-to-attend two-day event.

Asda’s digital trading team has worked with suppliers to build digital brand zones – shops within shops – with the aim of engaging Asda.com shoppers. This approach has helped to lift traffic and conversion rates in categories where online engagement was previously low. So how did Asda and Publicis Blueprint go about putting these zones into action – and what were the results?

Internet Retailing: Digital brand zones sound interesting. Where did the idea come from, and how straightforward was it to implement?

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The Big Bang Theory: Flags Waving, Guns Flying and Fun with Siri

Posted on 20th February 2012 in Fun

Oh Big Bang Theory, I love ya. Can I just say right off the top how hilarious the Sheldon/Amy Fun with Flags videos were? Particularly at the end, when they were in costume; Amy as the pretzel just cracked me right up. This is the kind of Amy I can get behind. She still had her comments about Pennys beauty and love, but it was a bit more restrained and a lot less creepy. I really appreciated Amy more in this episode.

What a great storyline this week for Raj. Hats off to the writers for finally giving him more to do. We were also able to get a glimpse of classic Raj and Howard and their weird sexual undertones when they both removed the plastic from Rajs phone. It reminded me off the episode where they both make out with the webcam microphones Howard invented. Also, a most welcome (however quick) appearance from Kripke demonstrating Siris inability to understand him was also hilarious. Kripke somehow manages to be beloved while extremely creepy at the same time.

Of course, we could all see where the relationship between Raj and Siri was headed, but I loved watching it unfold. When he had Siri refer to him as sexy, I was shaking my head but laughing at the same time. I was hoping this Siri could be a starting point for him to actually talk to women, because weve been waiting a long time to see him talk to women while sober (at least I have). The date night sequence with Howard and Bernadette and Rajs rambling on about Siri as a real person started to make me wonder how long this relationship was going to carry on. Luckily my fears were put to rest when we got to the dream sequence. But I really think Raj is ready for a real woman and a real relationship. I hope we get to see that happen soon. Maybe he can have his chance with Leslie Winkle? Itd be a nice excuse to bring Sara Gilberts clever but cutting character back. However I dont know how well Raj would fair with her, especially when he revealed that Cher, Madonna and Adele rock his world. I appreciated this comment in particular as Adele rocks my world as well.

While all of the Raj/Siri magic was unfolding, Leonard and Penny were continuing to explore their rekindled relationship at a slow pace. I like that they are taking their time, hopefully it will improve this new relationship and have longer lasting success. That said, Leonards suggestion of reporting each others bugs and giving Penny his particularly long list made me groan. Will he ever learn? Luckily Penny had the sense to use it against him in a mocking fashion rather than get actually angry with him. I also liked the included detail that Leonard called Pennys dad to get an activity from her childhood for a date idea. It renews the previously storyline with Pennys dad and his preference of Leonard for his daughter, while showing that Leonard is still thoughtful and nice, despite his long bug list. The gun range was a cute exchange between them and things started to be going better for them, until Leonard accidentally shot his shoe and hurt his pinky toe. Classic Leonard if you think about it. Its the motorcycle injury all over again.

I also liked Sheldon in the background at the office spewing random flag facts. Theres nothing that makes Sheldon happier than citing random knowledge that no one really cares about it. I hope we see more installments of Fun with Flags or any other subject at all, really.

The promo for next week is quite curious; it appears the roommate agreement will be no longer. How can that be? What happens between Leonard and Sheldon to sever their friendship? How long do you think it will last?

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Inspire your journey with travel tech

Posted on 20th February 2012 in Uncategorized

OnTheWay

People often romanticize the wide open road. In reality, after the first hour or so, road trips get awfully boring. Next time youre planning a road trip, consult OnTheWay, a travel website that will help you pinpoint interesting sights, eateries and activities along the way to your destination. Using the site is a piece of cake. After inputting the start and end points (and any other pit stops), you choose a route. OnTheWay finds potential stops on each leg of the trip. Depending how desolate the area, it might recommend a sea of fast food joints. But for the route from the Bay Area to Los Angeles, it also found some gems, including a farmers market. These stopping points are sourced with data from Foursquare, Yelp, Google Places and Lonely Planet. You can add these locations to your trip to create custom maps for your next road trip.

Around the world

Sometimes all the inspiration you need to trot across the globe with only an overstuffed backpack is beautiful imagery from someone who has done so himself. Case in point: After quitting his job as a strategist at a financial firm, Kien Lam backpacked the world in about a year. Armed with a Panasonic Lumix DMC-GF-1, a couple of wide-angle lenses and a flimsy tripod, he took more than 10,000 time lapse shots and another 15,000 photos and videos. He condensed the memories of his 343-day excursion across 17 countries on five continents to a mere five minutes. (The end product comprises 6,200 photos.) Each scene in the video, approximately two seconds long, is made of about 40 to 60 shots. To learn more about this stunning and inspiring project, check out Lams website at http://kienlam.net/around-the-world. Warning: Doing so might lead to you quit your job in search for amazing adventures.

Self-powering suitcase

Suitcases arent just for lugging around your belongings anymore. An innovative luggage design concept from designer Jung Inyoung can actually power your gadgets using kinetics. Travelers know airports have a short supply of outlets. This suitcase is perfect for the dreaded layover or delayed flight. When the wheels of the hard-shell suitcase spin, its gears accrue and store power in a portable battery, which devices can plug into. An LED indicator on the outside of the suitcase shows how much remaining power there is. It likely wont charge up everything to 100%, but itll give you the extra kick to get a bit of work done, or at least update your Facebook status. (What a surprise: layover at ORD) For now, this is only a concept, but Im sure frequent fliers would love to see this come to market.

My Book Live Duo

Next time youre packing for a trip, leave the hard drive behind. That doesnt mean foregoing your favorite movies, music and other files. Your personal cloud will take care of that. Western Digitals latest drive is a storage system that includes two internal drives with RAID technology, which can be used to increase storage capacity and performance or to create an identical backup. Available in 4- and 6-terabyte capacities, the My Book Live Duo includes cloud storage connected to the home network that can be accessed anywhere — from a browser or Android and iOS mobile devices. With a built-in media server, you can stream multimedia to smart TVs, Blu-ray players, select game consoles and set-top boxes. The 4 TB model is available for $399.99, and the 6 TB for $499.99.

Dual-Band Travel Router

Hotel Internet: cant live with it, cant live without it. No matter how rundown or upscale the accommodations, more often than not hotel Internet isnt what its cracked to be. It can be slow, spotty, unpredictable, not to mention expensive. Belkins wireless dual-band travel router can help alleviate these Internet woes. With the aid of a wired ethernet connection, the router can broadcast a fast wireless signal up to 150 megabits per second and is compatible with 802.11a, b, g and n standards. That way, if your only access to the outside world is from an ethernet cord at a hotel or airport, you can still get all of your devices online. Plus, just like you, the palm-sized router is ready for life on the road. It comes with a convenient carrying case with all the necessary wires. Available for $79.99.

E-mail Alice Truong at techcomments@usatoday.com. Follow her on Twitter: @alicetruong.

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How Steve Jobs Reinvented Retailing, Pt. 2

Posted on 17th February 2012 in Retailing

NEW YORK — In reviewing the way Apple CEO Steve Jobs changed retailing, two categories become evident: the basics (or the things you should be doing) and actions based on Jobs ethos (more difficult, but with greater rewards).

Todays column focuses on those basics:

Build a team of A-players and use the best available experts in every area.

Jobs learned from everything and everybody. He recruited Ron Johnson, Targets vice president of merchandising (now CEO of JC Penney), to develop and head his retail operations, and he put Mickey Drexler, who transformed The Gap, on Apples board. He relied on top architects and designers to create and evolve his stores.

The lesson here: Get the best advice and be prepared to pay for it. You are going to spend a lot of money executing your program. Spend enough to develop and implement it to be sure its the best it can be.

Its the offer, stupid!

Jobs put all his emphasis on making great products and letting the profits flow from that. In the period after he was dismissed from Apple, the corporate executive who replaced him flipped the priorities and set a goal of making money instead of great products, to the point that, when they brought Jobs back, Apple was teetering on the edge of bankruptcy.

Gerald LewisJobs knew that Apples product (in retail terms: the offer) is not just the merchandise, it also includes pricing, quality, uniqueness, assortment, service, availability, retail environment and ease of shopping. (Lets add, for a food store, cleanliness and appetite-appeal.) In fact, he later created Apple Stores because he didnt want to have his unique products sitting on shelves between what he considered to be inferior products by brands like Sony, IBM, Dell, etc., and sold by salespeople who knew little about them and who were most interested in the amount they made for selling certain items.

Its not your customers job to know what they want.

Its your job to show it to them. Henry Ford said, If Id asked customers what they want, they would have told me A faster horse! For you, it means starting by knowing who you want to be when you grow up, then finding a niche in the market place, filling it and developing a market position that makes customers pass by your competitors to shop with you.

Next week, a look at other retailing lessons from Steve Jobs. One hint: KISS

Click here to read Part 1 of this series.

Gerald Lewis provides transformational retailing guidance and execution to convenience-store operators. He can be reached at glewis@c-man.net or 646 215-7741 For more information go to www.geraldlewisteam.com.

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Ghost-busting fun will make you feel good

Posted on 16th February 2012 in Fun

Haunt, Microsoft Xbox 360, Microsoft Studios / NanaOn-Sha. Rated E, MSRP 800 Microsoft Points. Kinect Required.

I recently celebrated my 36th birthday so perhaps it was senility setting in when I not only dipped into the Xbox Live Marketplace again for a game to review but also strayed once more toward a game leaning on the supernatural in the wake of my ghastly experience with AMY. AMY, reviewed last week, is a horror-themed game that is just plain horrible.

Haunt is definitely no AMY, however not only is it a kid-friendly ghoulish adventure and not some hopeless attempt at the grotesque, but Haunt lives within its means, uses the Kinect about as well as you could hope for, and offers a few genuinely entertaining hours of gameplay for the same price as the train wreck that is AMY.

This game is Kinect Required, so everyone who tries it out will already be used to acting like a fool in front of their TVs (and possibly onlookers as well).

Good thing too, as Haunt expertly milks the motion-capturing technology to control everything from movement via walking in place to shining a flashlight around with your hand.

Other more instinctual actions like ducking ghostly attacks and covering your ears from a banshees wails are also well within the Kinects tolerances and, for the most part, it registers each motion control deftly.

Youll occasionally find it hard to hit an apparition properly with your light or swear you ducked at the right time and still got hit, but thats the nature of this beast and such moments are few and far between.

The storyline a G-rated tale about a departed individual trapped within the paintings hanging about his former residence wont earn any writing accolades but provides the right motivation for players to tromp about this eerie mansion in search of flasks, puzzle solutions and the occasional spectral baddie.

Haunt teases players with the idea that you can basically take off and run about the mansion at will, but like a classic Scooby-Doo phantasm its all an illusion as the game gently guides you back to where you need to go and you soon realize youre basically on rails for the most part.

The ghosts and spirits in the mansion come in a few basic varieties.

All are G-rated but their sometimes sudden appearance on the screen is good for a couple of jumpy scares. Its nothing gamers five and up cant handle.

Visually the game doesnt crowd the screen with too much going on but what is here is done well.

The atmosphere is the perfect blend of creepy and cartoony at the same time.

Sound work is also well done, especially some of the catchier musical numbers; I expected nothing less from the developers who also gave the world PaRappa The Rapper.

Perhaps the most pointed complaint I have about this game is that you can tip-toe and ghost-bust your way through it in a single gaming session, depending on your zeal for puzzle solving and dispatching the paranormal.

That might not seem like a great value for older gamers, but since this clocks in at about $10 in real money and understanding that kids have no problem revisiting games like this ad nauseum, it suddenly seems like a far more attractive bargain.

Haunt surprised me enough that I think Id rank it alongside Child of Eden as a Kinect game that harnesses what the Kinect controls can do in almost a perfect way while keeping the gameplay simple, accessible and fun.

If youre looking for a Kinect title to enjoy with younger gamers or maybe just to appeal to the younger gamer in us all, Haunt will scare up the fun at a price that wont terrify you.

UPSIDE: Nice use of Kinect controls, fun for whole family. Looks and sounds great, nice bang for the buck.

DOWNSIDE: Perhaps a little too simple, not very long to finish. Illusion of freedom when youre actually on rails.

BOTTOM LINE: Haunt puts the super in supernatural.

Neil MacFarlane is a Halifax video game enthusiast.

( nmacfarlane@herald.ca)

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Vermont Senate panel hears testimony on drug trade, gang activity

Posted on 15th February 2012 in Activity

MONTPELIER — Evidence of gang activity is on the rise in Vermont, spurred by an active illicit drug market and the ease of obtaining guns in the state, the commander of the Vermont Narcotics Investigation Unit told a Senate panel Thursday. Also at the hearing, a state Health Department official expressed support for the concept of allowing state police drug investigators access to Vermonts prescription drug monitoring database.

Theres no question that we have gang members from large metropolitan areas coming to Vermont specifically to profit from the drug trade, Vermont State Police Capt. Glenn Hall said at a Senate Judiciary Committee hearing.

Hall said drug traffickers sometimes trade drugs for guns, because guns are harder to obtain in other states than Vermont and bring a higher value when resold back in states such as Massachusetts and New York.

Dominic DAmato, manager of facility operations for the state Corrections Department, said guards at the states seven jails have gathered evidence that suggested inmates with ties to out-of-state gangs such as the Bloods, Latin Kings and Aryan Nation, among others, have been incarcerated in Vermont.

Theres a saying they have that goes like Come to Vermont on vacation. Leave it on probation, DAmato said. He said some of the groups with names such as the Chittenden County White Boys and the Franklin County White Boys are homegrown groups that are trying to emulate the out-of-state gangs.

The testimony about gang activity was sought by the committees chairman, Sen. Dick Sears, D-Bennington, who said graffiti and other signs of a gang presence have turned up in his hometown recently. Sears said he wants to see Halls unit, formerly known as the Vermont Drug Task Force, play the role of statewide gang task force.

The idea is to have them focus more on gang activity, Sears said following Thursdays hearing. Im hoping we are able to get more federal dollars for this purpose, and add some troopers to the task force or create a separate unit.

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How to Spot a Fake Online Product Review

Posted on 14th February 2012 in Uncategorized

We didnt need aNew York Timesarticleto bring our attention to the fact that certain companies bribetheir customers for good Internet reviews in exchange for rebates.The fake reviews speak for themselves. Internet reviews can push precious sales away from retailers, which is why certain companies have taken to buying customer satisfaction, like VIP Deals, which gave full refunds to customers who reviewed their Kindle case with 100 percent, perfect FIVE-STAR scores on Amazon.com, as the Timess David Streitfeld reports. But this kind of thing happens all the time, on all sorts of sites. For suspicious consumer, there are a few ways to spot these faux compliments.

Too many 5 star ratings.As of this moment, VIP Deals, which sells Kindle accessories has 5,624 reviews with an average rating of 4.9 starts. We cant imagine over 5,000 people taking that time to be enthusiastic about an accessory. Beyond enthusiasm, as reviewers ourselves, we reserve that fifth star for something truly outstanding. A delicious and affordable Thai restaurant or the perfect yoga studio –yes, were yoga types– not an accessory that closely resembles all the other brands of that same accessory. We imagine some other customers operate like us and would have doled out respectable four stars. But, as you can see to the right, its all pages and pages of fives. And to get a 4.9 average out of almost 6,000 reviews, there cant be many defectors.

Nobody cares this much about a Kindle case. That 5,000 people bothered to review a Kindle Fire case doesnt make sense. If reviewers are anything like commenters, they usually chime in out of anger and sometimes say something out of pure joy. Where are the trolls? There arent any because this isnt the type of issue or product that inspires much enthusiasm in either direction. Yet, we see so many enthused reviews.

Sometimes the reviews dont match the stars. Though VIP Deals didnt demand five star reviews, it conveniently mentioned it in its letterright above the part about getting the product for free. Perhaps fearful that anything but a five star review would mar chances of getting the full rebate, sometimes the stars dont match the sentiments. Take this review, for example:Product came on time. I didnt like it leather case bc leather case corner damageing the carbon fiber shield on the Galaxy. other wise works good and looks good, writes Avtar J. That doesnt sound like a five star review to us. The prime function of a tablet case is to protect the device. This customer found his damaging. That makes it useless, worthy of zero stars.

VIP Deals denies the whole thing, telling Streitfeld, youre totally off base. But these reviews are way toolaudatoryto be true. Oh, yeah, and this letter that says In return for writing the review, we will refund your order so you will have received the product for free in exchange for a review, is pretty damning, too.

Image via Shutterstock byValua Vitaly

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rgreenfield at theatlantic dot com.

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US seasonal flu activity picks up

Posted on 13th February 2012 in Activity

ATLANTA, Jan. 28 (UPI) — Seasonal flu activity appears to be picking up in the United States but it is still relatively low nationwide, federal health officials said.

Officials at the Centers for Disease Control and Prevention said the percentage of respiratory specimens that were positive for seasonal flu inched higher to 4.9 percent for the week of Jan. 21 from 4.3 percent reported the week before, while doctor visits for flu-like illness are below national and regional baselines.

The H3N2 virus has dominated national flu activity so far this season. Colorado, Kentucky, Missouri and Virginia reported regional flu activity — but no state has reported widespread flu activity.

CDC Region 5: Illinois, Indiana, Missouri, Ohio and Wisconsin reported the highest percent — 14 percent — of respiratory specimens that tested positive for flu.

However, CDC officials said for the past three weeks the 2009 H1N1 virus dominated CDCs Region 6 that includes Arkansas, Louisiana, New Mexico, Oklahoma and Texas, the Center for Infectious Disease Research and Policy at the University of Minnesota reported. However, these states are seeing little overall flu activity.

Federal health officials said they expect the levels of seasonal flu to increase over the coming weeks and continuing until the end of April.

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